North Georgia Pipeline
North Georgia Pipeline (NGP) has grown into a $100+ million heavy civil construction powerhouse, executing complex mission-critical projects for clients like Microsoft, Google, and Facebook across the Southeast. As their capabilities and reach expanded dramatically since 2021, they needed a website that would properly reflect their position as an industry leader and attract sophisticated enterprise-level clients.
Key outcomes for NGP:
65% increase in qualified leads from enterprise clients
Strategic case studies showcasing mission-critical project expertise
Modernized digital presence attracting Fortune 500 prospects
The Challenge: Growing Pains
NGP had outgrown their original website, which was designed when they were primarily a regional contractor.
After expanding into sophisticated mission-critical projects for major tech companies and growing nearly tenfold in revenue, their digital presence failed to reflect their true capabilities and market position.
The outdated site made it difficult for potential enterprise clients to understand NGP's expertise in complex construction projects, particularly their work in data centers and mission-critical facilities.
They needed a website that would position them as a serious contender for large-scale projects while maintaining their appeal to existing regional clients.
Strategic Approach
Rather than jumping straight to design, we began with intensive discovery sessions to understand NGP's evolution, current capabilities, and future goals.
We identified two distinct audience paths: national general contractors seeking sophisticated construction partners, and high-profile end clients like Microsoft who might engage NGP directly.
Our content strategy focused on highlighting NGP's deep expertise in mission-critical projects while showcasing their proven track record in complex regional work.
We structured the new site to clearly communicate their sophisticated capabilities, safety-first mindset, and innovative engineering solutions - key factors that set them apart from regional competitors.
The Solution: Built for Growth
The new website positions NGP as a serious player in mission-critical construction while maintaining their approachable, relationship-driven culture.
We developed detailed case studies highlighting their most sophisticated projects, emphasizing their experience with data centers and enterprise facilities.
The site's architecture guides different user types - from general contractors to end clients - toward relevant content and clear next steps.
High-quality drone footage and project photography showcase NGP's work in action, while straightforward, confident messaging speaks to their capabilities without overselling. A comprehensive careers section helps attract top talent, supporting NGP's continued growth.
