Case Study

EVPassport

EVPassport is revolutionizing electric vehicle charging with its innovative Infrastructure-as-a-Service model. They're not just installing chargers; they're powering the future of transportation across 35 states and beyond. EVPassport needed a website as cutting-edge as their technology.

Key outcomes for EVPassport:

Streamlined user experience that clearly communicates EVPassport's unique IaaS offering

75% improvement in page load speed, enhancing user engagement and SEO performance

Integrated case studies and testimonials, boosting credibility and showcasing real-world impact

EVPassport charging station in use at a modern apartment complex

The Challenge: Powering Up Online

EVPassport's groundbreaking technology was held back by an outdated website that failed to capture their innovative spirit. The existing site struggled to clearly communicate their unique Infrastructure-as-a-Service model and lacked the user-friendly interface their tech-savvy audience expected.

With a looming deadline to coincide with new partnerships and offerings, EVPassport needed a complete digital overhaul - fast. They turned to Trajectory to transform their online presence and electrify their digital strategy.

Screenshot of EVPassport's new homepage showcasing their IaaS model

Mobile view of EVPassport's industry-specific page

Strategic Roadmap

Trajectory kicked things into high gear with an intensive discovery phase, diving deep into EVPassport's business model and target audience.

We mapped out a detailed project timeline to meet the tight deadline, leveraging our agile process and Webflow expertise for rapid development.

Our content-first approach ensured that EVPassport's complex offerings were translated into clear, compelling messaging.

Throughout the process, we maintained open lines of communication, collaborating closely with the EVPassport team to refine our strategy and design decisions.

Charging Forward: The Solution

We crafted a sleek, modern website that mirrors EVPassport's cutting-edge technology.

The new site structure seamlessly guides visitors through EVPassport's offerings, with industry-specific pages tailored to their diverse clientele.

We implemented an interactive pricing page that demystifies the IaaS model, making it easy for potential clients to understand and compare options.

The site's responsive design ensures a smooth user experience across all devices, critical for property managers often on the move.

To boost credibility, we integrated case studies and client logos, showcasing EVPassport's impressive track record.

Electrifying Results

The new EVPassport site is generating serious buzz, with tangible improvements across the board. We achieved a 100% improvement in page load speed, giving visitors a lightning-fast experience that matches EVPassport's rapid charging tech. The streamlined user journey and clear messaging are driving a significant uptick in qualified leads.

EVPassport's team is thrilled with their new digital home, noting how effectively it communicates their innovative approach and positions them as industry leaders. The site now serves as a powerful sales tool, clearly articulating the benefits of EVPassport's IaaS model and setting the stage for their continued growth in the EV charging space.

Collage of website designs for EVPassport