Crafting stellar websites since 1996

Strategic B2B web design that drives growth

Looking for a web design agency that understands complex B2B businesses? We combine deep strategy and powerful design to transform your digital presence and accelerate business growth.

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Why Trajectory for B2b Web Design?

Here's what sets us apart

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We have deep B2B experience.

Since 1996, we've specialized in crafting B2B websites that convert. That's nearly 30 years of experience navigating complex business offerings, long sales cycles, and sophisticated buyer journeys.
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We're a lean team.

Our lean, specialized team allows us to fully invest in each B2B project. You're partnering with seasoned experts who understand your industry and are committed to your success.
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We're business strategists first.

We're not just web designers - we're B2B strategists who understand your sales process, buyer personas, and growth objectives. We translate complex offerings into compelling digital experiences that drive qualified leads.
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We're your ongoing digital partner.

Post-launch, we remain your dedicated web partner. From secure hosting to continuous optimization, we ensure your B2B website evolves with your changing business needs.
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Our websites are completely custom.

Each B2B website we create is custom-built for your unique value proposition and sales process. No templates or one-size-fits-all solutions - just strategic design that speaks to your buyers.
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We're experts in SEO.

We architect B2B websites with technical SEO at their foundation. From site structure to content strategy, everything is optimized for your industry's search landscape.
Process

Our B2B web design process

1. Discovery & Strategy

In this critical first phase, we dive deep into understanding your B2B offering, target industries, and complex sales cycles. We analyze your competitive landscape and buyer personas to develop a comprehensive digital strategy. Our research shapes every decision, ensuring your new site aligns with your sales process and delivers measurable ROI. We'll identify key conversion points and create a data-driven plan to transform visitors into qualified leads.

2. Content & Wireframing

For B2B websites, strategic content and user flow are paramount. We'll architect your site structure and develop compelling B2B messaging in tandem, creating wireframes that guide prospects through your value proposition. This content-first approach ensures your expertise and industry authority shine through, moving decision-makers confidently toward conversion. We'll carefully consider your various stakeholders and create clear paths for different buyer personas.

3. Visual Design

Building on approved wireframes, we'll create a sophisticated visual design that reflects your B2B brand's professionalism and authority. We'll present multiple concepts, refining based on your feedback to create a distinctive look that resonates with business buyers. The result is a polished, professional design that builds credibility with your target accounts - without resorting to generic templates or overused B2B clichés.

4. Development

We build your B2B website with enterprise-grade precision, creating a responsive, high-performance experience across all devices. Throughout development, we integrate advanced SEO practices tailored for B2B search behavior. The result is a robust, secure platform optimized for complex B2B buyer journeys and ready to drive qualified traffic to your sales team.

5. Launch

Leading up to launch, we execute a comprehensive preparation plan. We conduct thorough cross-browser testing, implement conversion tracking, and fine-tune performance metrics. We'll set up B2B-focused analytics, prepare detailed documentation, and ensure a seamless deployment. Your new site will launch with confidence, ready to engage prospects and support your sales process.

6. Support & Growth

Our partnership continues well beyond launch. We provide customized training for your team and ongoing technical support to keep your site secure and cutting-edge. Optional B2B-focused SEO campaigns and targeted advertising help drive continued lead generation. Your long-term success is our priority - we'll be there to help your website evolve as your business grows.

Testimonials

Don't just take our word for it

“Trajectory was the most professional and responsive of the six firms I interviewed and acquired bids from for our website development effort. Their service, marketing guidance, and responsiveness were exceptional. Very highly recommend.”

Cellofoam

“Trajectory is very professional and easy to work with! The communication was timely and transparent. Every detail of our website from the planning to going live was greatly designed and executed by this team. We are looking forward to working with them more in the future.”

City of Atlanta

“Not only did we end up a beautiful website, we worked with an amazing team. From outlining our needs, researching comp sites and creating something unique and special to embrace and highlight what we do and who we are, Trajectory delivered beyond our expectations.”

Ronald McDonald House Charities

“Trajectory just finished our new site design and they were amazing to work with. They communicated with our team every step of the way and made the entire process easy. We are extremely pleased with the finished product and would highly them.”

Agency672

“Josh and his team were outstanding to work with. They kept us updated with the progress of our site at all times, and met or exceeded every deadline. Couldn't be happier with the end product.”

Helicopter Express

“The Trajectory team is very knowledgeable, and listened to our vision to bring to life a site that represents the culture and services of our company. We highly recommend them.”

BTWN Exhibits

“Trajectory was a pleasure to work with through-and-through. Our team had very limited experience with website design and Trajectory was able to communicate clear and reasonable expectations from start to finish. I'd highly recommend their services."

Narwhal Capital

“Trajectory is an incredible resource for web design and development. They were extremely helpful and professional throughout the entire process. We couldn't be happier with the process and end result.”

Cinema Concepts

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About us

Meet your crew

We’re the Atlanta-based web design agency that knows how to bring customers to your digital door.

28+ years experience

19+ years in business

162+clients