Alba Americas
As the American arm of one of the world's largest aluminum producers, Alba Americas manages critical metal distribution across 35+ industrial clients in the US, Canada, and Mexico. They needed a website as robust as their supply chain.
Key outcomes for PRAXIS3:
Transformed complex industrial offerings into clear, actionable content that makes it easy for manufacturers to understand and engage
Delivered a lightning-fast website in just 8 weeks, meeting the client's urgent need to get to market
Built an intuitive product showcase that helps sales teams close more deals by making it simple for prospects to find what they need
The Challenge: Meeting Market Demands
Alba Americas was operating under their parent company's website, redirecting US customers to the global site. As the exclusive North American distributor for one of the world's largest aluminum producers, they needed to establish their own digital presence - fast.
The existing setup made it difficult for North American customers to find regional-specific information and failed to highlight Alba Americas' key advantages: their local warehousing, dedicated logistics team, and flexible delivery options.
With a tight timeline from stakeholders and a complex industrial offering to communicate, they turned to Trajectory to craft a website that would truly serve their market.
Our Approach: Smart Strategy First
Before touching a single pixel, we dug deep into Alba Americas' business model and customer needs.
Through focused discovery sessions, we mapped out their unique value proposition: while other suppliers struggled with rigid delivery schedules, Alba Americas offered the flexibility of local warehousing and a dedicated logistics team.
We developed a content strategy that put this advantage front and center, making it immediately clear to potential customers why Alba Americas was their best choice. With a clear direction set, our proven design process kicked into high gear to meet their ambitious timeline.
Built to Perform
We crafted a clean, professional website that makes Alba Americas' complex industrial offering easy to understand.
The streamlined product showcase clearly presents their aluminum product lines, while the simplified navigation helps manufacturers quickly find what they need.
We built the site on Webflow for lightning-fast performance and easy updates, ensuring the Alba Americas team can make changes without calling for help.
Most importantly, we delivered a site that serves as a powerful sales tool - one that demonstrates Alba Americas' credibility while highlighting their unique advantages in the North American market.
