PRAXIS3
PRAXIS3 is an award-winning architecture firm that's been crafting thoughtful, purposeful spaces since 1997. From automotive retail to higher education, they blend creative vision with pragmatic problem-solving to deliver designs that beautifully align with their clients' real-world needs.
Key outcomes for PRAXIS3:
Reimagined site architecture that showcases diverse expertise while highlighting automotive leadership
85% faster load times and improved mobile experience driving stronger user engagement
Enhanced culture storytelling and careers section attracting top industry talent
The Challenge: Balancing Breadth and Focus
PRAXIS3 faced a common dilemma of successful firms: how to showcase their diverse expertise without diluting their core strength.
While they're the nation's leading automotive retail designers, they also excel in higher education, mixed-use development, and other sectors. Their existing website heavily emphasized automotive work, potentially turning away clients in other sectors, while lacking the sophistication and user experience that their caliber of work deserved.
They needed a digital presence that could effectively thread this needle - maintaining their automotive leadership while opening doors to new opportunities.
Our Approach: Strategy First
We kicked off with intensive discovery sessions to deeply understand PRAXIS3's unique position in the market and their vision for growth.
Rather than jumping straight to design, we focused first on content strategy and information architecture, ensuring their diverse portfolio would be properly organized and accessible to different audience segments. We developed a structure that would allow visitors to quickly find relevant work while maintaining a cohesive brand story.
Throughout the process, we collaborated closely with their team to strike the perfect balance between creative ambition and practical functionality - mirroring their own approach to architecture.
The Solution: Purposeful Design
The new PRAXIS3 site elegantly solved their core challenge through thoughtful information architecture and clear user pathways.
We created distinct sector-based entry points that allow visitors to dive straight into relevant work, while the homepage presents a careful balance of their expertise across industries.
The visual design emphasizes their sophisticated approach to architecture, with generous white space and carefully considered typography.
We built a robust careers section that brings their unique culture to life, and implemented a news feed to showcase their thought leadership and community involvement.
Every element was crafted to reflect their position as creative problem-solvers who deliver both beauty and function.
