Ronald McDonald House Charities
The Connecticut and Western Massachusetts chapter of the Ronald McDonald House Charities approached Trajectory with a cluttered website that hindered families and donors from accessing their services. We collaborated with them to create a user-friendly, inviting website for their renowned charity.
Key outcomes for RMHC:
A friendly, welcoming website for families and volunteers
An entirely redesigned site structure, optimized for user experience
Conversion optimization to drive donation and fundraising initiatives
A welcoming site for a world-famous brand
RMHC-CTMA's new website needed to highlight what made their chapter unique, while also adhering to the Ronald McDonald House Charities' global brand voice and visuals. We created a site that was tailored to RMHC-CTMA, yet still reflected the global brand.
A hub for community outreach
RMHC-CTMA's services extend beyond providing housing for children in need of care. We included a robust News and Stories section to help the chapter showcase their volunteers' work and resident families, and to demonstrate their deep connection to their surrounding communities.
An accessible, family-friendly website for every user
RMHC-CTMA's old website was cluttered and confusing. The redesigned site features an intuitive navigation structure that allows users to easily browse the charity's services, from housing for families in need to community programs.
"Not only did we end up a beautiful website, we worked with an amazing team. From outlining our needs, researching comp sites and creating something unique and special to embrace and highlight what we do and who we are, Trajectory delivered beyond our expectations. I have no hesitation in recommending their services and look forward to a continued and successful relationship with them."
Cathy Bignolas, Ronald McDonald House of Connecticut and Western MA
