Our Process | Trajectory

What makes a good website design project?

Expertise you can trust

We’ve been building websites for 20+ years, and we know our stuff. You can lean on our expertise and know you’re getting a great website.

A clear timeline

We have a highly-refined project timeline that keeps things on track. At any time, you’ll know where we are, what comes next, who’s holding the ball, and when the final projected launch date is.

Fast communication

It's important to maintain close contact throughout a web design project. We make ourselves available for calls and meetings every day.

Good content

We believe that well-written content should drive a website design, so every project we take on includes a dedicated content writer.

No hidden costs

When we give you a price for your website, we stick to it. No surprises, no curveballs. Just clean, honest work at a reasonable cost.

Easy to update

We build our sites on an easy-to-use content management system (CMS) and provide in-depth training that allows you to easily make changes to your site.

Process

Our web design process

1. Discovery & Strategy

We begin by immersing ourselves in your nonprofit's world. Through in-depth conversations and research, we'll uncover your organization's unique challenges, aspirations, and the communities you serve. We'll analyze successful fundraising efforts, upcoming events, and engagement opportunities to develop a comprehensive digital marketing strategy. This foundation ensures your new site not only represents your mission but also amplifies your impact and donor engagement.

2. Content & Wireframing

For nonprofits, compelling narratives are crucial. We'll craft your site's structure and content simultaneously, creating intuitive user paths while developing powerful personal stories of change. Our approach ensures seamless integration of marketing materials, form submissions, and online donations while maintaining an intuitive user flow. This approach guarantees that every page resonates with your mission, inspiring visitors to take action – whether it's making a donation, signing up to volunteer, or spreading awareness.

3. Visual Design

Building on our strategic blueprint, we'll bring your nonprofit's vision to life through compelling visual elements that capture the spirit of your work. Our designers will create multiple concepts, refining based on your input to develop a distinctive aesthetic. We emphasize mobile optimization to ensure your site performs flawlessly across all devices. The outcome? A visually striking site that not only stands out in the nonprofit sector but also deeply connects with your supporters and beneficiaries.

4. Development

We construct your nonprofit site with meticulous attention to detail. Our focus is on creating an accessible, swift, and responsive platform that works flawlessly across all devices. We'll integrate essential nonprofit tools – like secure donation portals and volunteer management systems – while implementing SEO best practices. The result is a robust digital hub primed to advance your cause and expand your reach.

5. Launch

As we approach your site's debut, our team shifts into high gear. We conduct extensive testing across various browsers and devices, optimize performance, and refine content. We'll set up impact tracking tools, create a detailed launch plan, and ensure a smooth transition to your new digital home. Your revamped site will go live ready to spark change and drive your nonprofit's mission forward.

6. Support & Growth

Our commitment to your cause extends far beyond the launch. We'll equip your team with tailored training and resources, empowering you to confidently manage and evolve your digital presence. Our continued support keeps your site at the forefront of nonprofit web technology, while optional services like SEO optimization and digital campaign management help amplify your message and broaden your supporter base. Your nonprofit's enduring success and growing impact are our long-term goals.

Our web development process