Atlanta Habitat for Humanity
Atlanta Habitat for Humanity has been building strength, stability and self-reliance through affordable homeownership since 1983. As one of the largest affiliates of Habitat for Humanity International, they've helped over 5,000 family members achieve their dreams of homeownership while engaging 13,000+ volunteers annually in their mission to transform communities across metro Atlanta.
Key outcomes for Atlanta Habitat for Humanity:
Streamlined the homebuyer application process, reducing support inquiries by 45% and allowing staff to focus on qualified candidates
Created distinct user journeys for 6 key audience segments, resulting in 40% faster average time-to-task completion
Boosted mobile engagement by 55% through responsive design optimized for on-the-go users
Streamlining Complexity
Atlanta Habitat faced a common challenge for mission-driven organizations: serving multiple distinct audiences through a single digital platform.
Their website needed to simultaneously guide potential homebuyers through complex application processes, engage corporate sponsors and individual donors, coordinate thousands of volunteers, and drive traffic to their ReStore retail locations.
With limited staff resources and an inflexible content management system, keeping information current across these diverse needs had become increasingly difficult, often leading to confusion for users and frustration for staff.
Strategy-First Discovery
We began with extensive stakeholder interviews across departments, diving deep into each audience's unique needs and pain points.
Our analysis revealed distinct user journeys for donors, volunteers, ReStore shoppers, and program participants - each with their own goals and challenges.
Through careful discovery, we developed a content strategy that would maintain Atlanta Habitat's compelling mission and impact while creating clear pathways for each audience to find what they need quickly.
The focus remained on streamlining navigation and content organization while preserving the human stories at the heart of Atlanta Habitat's work.
Built for Every User
Our solution centered on a complete structural overhaul that created clear pathways for each distinct audience.
The new site architecture features dedicated sections for volunteers, donors, and ReStore customers - each with its own intuitive navigation and clear calls to action.
We implemented department-specific content management workflows and created a site-wide alert system for time-sensitive updates.
Fast loading speeds and mobile-first design ensured accessibility for all users, while a clean, professional aesthetic reinforced Atlanta Habitat's position as a trusted community partner.
