Case Study

MGA Research

MGA Research Corporation has been at the forefront of independent testing and equipment solutions for over 47 years. With a comprehensive network of facilities across North America, MGA delivers specialized testing services and cutting-edge equipment for automotive, aerospace, and defense industries, ensuring the highest safety and durability standards.

Key outcomes for MGA:

Modernized digital presence that accurately reflects MGA's extensive capabilities and industry leadership

Streamlined site architecture with clear pathways for both technical engineers and purchasing representatives

Enhanced search visibility for key industry terms, expanding MGA's digital footprint beyond their established reputation

Vehicle crash testing facility at MGA Research Corporation's location

The Challenge: Projecting True Scale

MGA's outdated website failed to communicate the company's significant industry impact and comprehensive service offerings.

With only a dozen landing pages that inadequately represented their capabilities, potential clients weren't getting the full picture of MGA's expertise.

Despite being a relatively small company of 250 employees, MGA's influence on automotive safety testing required a digital presence that could properly convey their authority and extensive capabilities.

Interactive service capabilities diagram highlighting MGA's expertise across automotive, aerospace, and defense industries

Our Approach: Content-First Strategy

We began with comprehensive discovery, diving deep into MGA's testing capabilities, equipment offerings, and unique market position.

Working closely with MGA's engineers, we developed a content strategy that balanced technical precision with accessibility for non-technical purchasing representatives.

Our approach emphasized MGA's privately-owned status and cross-functional capabilities as key differentiators that enable rapid decision-making and project flexibility.

MGA's national facility map showing their strategic locations across North America

The Solution: Depth and Clarity

The new website features an expanded structure with over 30 detailed landing pages organized by industry and service type.

We translated complex technical information into clear, strategic content that demonstrates MGA's subject matter expertise while remaining approachable.

The site includes dedicated sections for each facility location, streamlined career information, and improved contact functionality to route inquiries directly to the appropriate subject matter experts.

Battery testing equipment at MGA Research Corporation's specialized testing laboratory

Impressive Results: Digital Transformation

The redesigned MGA website has transformed the company's digital presence, with a 75% improvement in page load speed and a 40% increase in average session duration.

Technical professionals now find comprehensive information about MGA's capabilities, while purchasing representatives can quickly understand MGA's service offerings and competitive advantages.

The site now properly positions MGA as the industry leader they truly are, with improved search visibility helping to generate more qualified leads.

Clean website design on a variety of devices

"Trajectory was a HUGE help in updating our company website. They were attentive to specific details that we wanted and were able to take what we already had and amplify it to something impressive. Our company offers a lot of services, and Trajectory was able to organize it all in a logical manner that made sense. I can't thank them enough!"

Hannah Vaccaro, MGA Research