District 2 Public Health WIC Program
We partnered with District 2 Public Health Women, Infants, and Children (D2PHWIC) to redesign their website, making essential nutrition services more accessible to families in need.
Putting Users First: Crafting a Seamless Online Experience
To ensure that the D2PHWIC website effectively serves its target audience, Trajectory implemented a strategic design approach that prioritizes user experience. We carefully crafted a site structure that organizes information in a logical, easy-to-follow manner, allowing users to quickly find the resources they need.
The content was developed with a focus on clarity and simplicity, breaking down complex topics into digestible sections and incorporating visual elements to enhance understanding.
By combining intuitive navigation with engaging, informative content, the redesigned website empowers users to make the most of the D2PHWIC program's offerings.
Connecting Communities Through Inclusive Design
Trajectory's design approach for the D2PHWIC website prioritized accessibility and user engagement, ensuring that the program's valuable resources are easily available to all users.
Our team carefully considered the diverse needs of D2PHWIC's target audience, including those with disabilities, and implemented design elements that adhere to web accessibility guidelines. We incorporated clear, legible typography, high-contrast color schemes, and intuitive navigation to create a user-friendly experience for all.
The design also features engaging visual elements, such as images and icons, to break up text and reinforce key messages. By striking a balance between aesthetic appeal and usability, the redesigned D2PHWIC website effectively connects users with the support and resources they need to lead healthier lives.
