Fly By Night
Fly By Night is a furniture company providing high-quality, customizable pieces for homes in Western Massachusetts and surrounding areas.
Key outcomes for Fly By Night:
Beautiful photography and compelling content to share their commitment to sustainability and custom-crafted pieces
Intuitive site architecture and navigation tailored around customer purchase journey
Robust product organization and details to drive showroom visits and purchases
A Strategic Web Design Focused on the Customer Experience
The new website's design balances beautiful photography and intuitive navigation with strategic content written to guide customers seamlessly through their purchase journey. With fast loading speeds and optimally placed calls to action, the website keeps the user experience top-of-mind.
A Beautiful, Custom-Crafted Online Experience
The website’s beautiful design spotlights Fly By Night’s products through rich media while providing an excellent user experience with intuitive navigation. Custom-developed for speed, security, and seamless responsiveness across devices, the site mirrors the quality and craftsmanship of Fly By Night’s furniture.
"We strongly recommend Trajectory. They have been great to work with and have earned our respect and goodwill from start to finish."
Richard Zafft, Founder
