Helicopter Express
We partnered with Helicopter Express, a helicopter chartering fleet, to redesign their site and put more choppers in the air.
A streamlined user experience
Helicopter Express had a wealth of content, but it was disorganized. We began by simplifying the site navigation, creating an intuitive flow of information, and removing unnecessary pages to create a cleaner, more user-friendly website.
Landing a stronger brand message
Helicopter Express knew their strengths, but they weren’t reflected in their website copy. We listened closely to their story and transformed their strengths into a strong brand message, conveyed clearly on the homepage.
A driver for sky-high sales
Any service-based business that wants to drive leads online needs a strong call to action. We included a "Request a Quote" button in a fixed navigation bar, so it's always visible. Additionally, we added bold and eye-catching calls to action to the bottom of each page.
Faster than a chopper in flight
We built the Helicopter Express site from scratch with speed as a priority. The site now scores a 96/100 on Google PageSpeed, which increases its usability, conversion rates, and SEO rankings. Additionally, we coded the site in Craft, a user-friendly CMS, to make content updates fast and straightforward.
Based in Georgia, Helicopter Express is a premier provider of helicopter flight services. They had a relatively new website, but felt it wasn't meeting expectations. So, they asked us to create a simpler, clearer website to boost business and get more of their choppers in the air.
A streamlined user experience
Helicopter Express had a wealth of content, but it was disorganized. We began by simplifying the site navigation, creating an intuitive flow of information, and removing unnecessary pages to create a cleaner, more user-friendly website.
Landing a stronger brand message
Helicopter Express knew their strengths, but they weren’t reflected in their website copy. We listened closely to their story and transformed their strengths into a strong brand message, conveyed clearly on the homepage.
A driver for sky-high sales
Any service-based business that wants to drive leads online needs a strong call to action. We included a "Request a Quote" button in a fixed navigation bar, so it's always visible. Additionally, we added bold and eye-catching calls to action to the bottom of each page.
Faster than a chopper in flight
We built the Helicopter Express site from scratch with speed as a priority. The site now scores a 96/100 on Google PageSpeed, which increases its usability, conversion rates, and SEO rankings. Additionally, we coded the site in Craft, a user-friendly CMS, to make content updates fast and straightforward.