Bowtie
We partnered with Bowtie, a pioneering cybersecurity startup, to redesign their website and articulate their innovative approach to network security.
Speaking the Language of Business and Tech
Bowtie's website needed to strike a delicate balance - providing enough technical detail to establish credibility with savvy IT buyers while still being accessible to a broader business audience.
Our content strategy focused on layering information so users could quickly grasp the key value props while allowing technically-oriented visitors to dive deeper.
We collaborated with the Bowtie team to to ensure accuracy and worked with marketing to hone the overarching story. The end result is a site that positions Bowtie as both innovative and trustworthy.
A Fresh Face for a Fresh Approach
Bowtie's innovative technology called for a forward-thinking design, but as an enterprise solution, the site also needed to convey stability and reliability. Our design process focused on striking this balance.
We used a sleek, modern interface to communicate innovation while leveraging a professional color palette and typography to signal trustworthiness. We also paid close attention to usability best practices, ensuring the site was intuitive to navigate and key information was easy to find.
The final design positions Bowtie as both cutting-edge and dependable.
