Work

American Valve

We worked with American Valve, a leading commercial and industrial manufacturer, to modernize their web presence.

Out with the old, in with the modern

American Valve’s website had all the signs of an aging internet presence. We overhauled it from the inside out, redoing the user experience, content, and design. Now, you’d never guess this is a website of a 100-year-old manufacturer.

Built for the future

Even though we’d be managing American Valve’s web presence for the foreseeable future, we still built it using a CMS that’s easy for the company to manage, should the need arise. The CMS makes changes and updates a cinch.

An intro to analytics

To help American Valve’s team learn more about their online customers, we set them up with Google Analytics. Now, they have more insight into their audience and how their website is contributing to their business.

Infinitely more searchable – and findable

To make sure Google would have American Valve.com on its radar, we eliminated all unnecessary pages and broken links, and optimized all the new content for search. Now, it’s easy for American Valve’s audience of engineers, plumbers, and homeowners to find them.

"Trajectory is an absolute pleasure to work with. They communicate well and deliver on time and in budget. Who could ask for more? Highly recommended!"
Jill Gorzynski
Web design for American Valve

American Valve, a leading manufacturer of commercial and industrial valves, has been in business since 1901. The company came to us looking not only for a more modern site, but also a long-term partner to help manage their digital needs over time.

SEO conscious coding

Out with the old, in with the modern

American Valve’s website had all the signs of an aging internet presence. We overhauled it from the inside out, redoing the user experience, content, and design. Now, you’d never guess this is a website of a 100-year-old manufacturer.

Clean modern web design

Built for the future

Even though we’d be managing American Valve’s web presence for the foreseeable future, we still built it using a CMS that’s easy for the company to manage, should the need arise. The CMS makes changes and updates a cinch.

Responsive on tablet

An intro to analytics

To help American Valve’s team learn more about their online customers, we set them up with Google Analytics. Now, they have more insight into their audience and how their website is contributing to their business.

Strategic SEO

Infinitely more searchable – and findable

To make sure Google would have American Valve.com on its radar, we eliminated all unnecessary pages and broken links, and optimized all the new content for search. Now, it’s easy for American Valve’s audience of engineers, plumbers, and homeowners to find them.

"Trajectory is an absolute pleasure to work with. They communicate well and deliver on time and in budget. Who could ask for more? Highly recommended!"
Jill Gorzynski
DECORATIVE

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