MLW Surfaces
MLW Surfaces is a premier supplier of imported stone, tile, and specialty surface materials, offering curated, high-quality products for distributors, builders, and architectural and design professionals across the nation.
Key outcomes for MLW Surfaces:
A visually immersive, user-friendly website that effortlessly guides customers through thousands of products and collections
Effective calls-to-action and strategic content placement that enhances user engagement and leads generation
A secure, login-protected dealer portal for privileged access to pricing sheets and documents
Aligning web strategy with business goals
We set out to create a digital platform for MLW Surfaces that not only embodied their mission but also seamlessly guided users through their story and offerings. Our use of strategic content captured their rich history and dedication to quality, creating a strong narrative thread throughout the site. We implemented carefully crafted call-to-action placements and a robust SEO strategy to increase visibility and user interaction.
Driving user engagement with design and performance
In the development of the MLW Surfaces' website, we prioritized immersive visuals and intuitive navigation to facilitate interactive product exploration. Users can now effortlessly navigate through diverse collections and draw inspiration from vibrant photo galleries. Speed and performance were core considerations in our development process, leading to a website that responds swiftly and provides a seamless experience across all devices.
