Helicopter Express
Based in Georgia, Helicopter Express is a premier provider of helicopter flight services. They had a relatively new website, but felt it wasn't meeting expectations. So, they asked us to create a simpler, clearer website to boost business and get more of their choppers in the air.
Key outcomes for Helicopter Express:
Faster loading times that improve usability, conversion rates, and SEO rankings
Clearer, simpler navigation that makes information easier to find
Stronger calls to action that drive new business leads
A streamlined user experience
Helicopter Express had a wealth of content, but it was disorganized. We began by simplifying the site navigation, creating an intuitive flow of information, and removing unnecessary pages to create a cleaner, more user-friendly website.
Landing a stronger brand message
Helicopter Express knew their strengths, but they weren’t reflected in their website copy. We listened closely to their story and transformed their strengths into a strong brand message, conveyed clearly on the homepage.
A driver for sky-high sales
Any service-based business that wants to drive leads online needs a strong call to action. We included a "Request a Quote" button in a fixed navigation bar, so it's always visible. Additionally, we added bold and eye-catching calls to action to the bottom of each page.
Faster than a chopper in flight
We built the Helicopter Express site from scratch with speed as a priority. The site now scores a 96/100 on Google PageSpeed, which increases its usability, conversion rates, and SEO rankings. Additionally, we developed the site in Webflow, a user-friendly CMS, to make content updates fast and straightforward.
“Josh and his team were outstanding to work with. They kept us updated with the progress of our site at all times, and met or exceeded every deadline. Couldn't be happier with the end product.”
Scotty Runyan, Vice President